Distinction That Speaks for Itself

Resolving India’s most critical personal and commercial automotive challenges

Prospira India Automotive (PSIA) is a front-runner in the Indian anti-vibration space, trusted by major automotive OEMs for its exceptional product quality, performance, and delivery. What started as a technical alliance between Bridgestone Japan and Sundaram Industries India in 1996 made its mark over the years and finally emerged as Prospira India in 2022. 

With strong roots in Japan and developed with distinctive Japanese automotive technology and expertise, we exhibit a unique calibre that stands out across the globe.

Our product development capabilities in Japan and strong R&D team and expertise in India enable us to really decipher the Indian automotive landscape and create solutions that adapt to evolving customer needs. Our unwavering commitment to improving lives globally strengthens with each passing day as we keep innovating at the crossroads of technology, expertise, and passion

Corporate Philosophy

Values

“PDRT (People First, Data Driven, Result Oriented and Time is of the Essence)”

Superior Quality

“Prospira India Automotive Leadership empowers employee ownership, drives innovation and support TQM”

Vision

“Serving Society with Superior Quality”

OUR HISTORY

A Legacy of Automotive Prowess

Prospira India has emerged from the same roots as Bridgestone, a brand setting the definition of automotive brilliance for decades. Advancing the technological inheritance, PSIA continues to set benchmarks in the anti-vibration niche with its products, processes, and potential.

 

Prospira India is driven by quality and customer centricity that permeates all facets of the organisation – procurement, product development, production, and people engagement.

1931
1940
1996
1999
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
2024

1931

1931

  • Foundation of Bridgestone Corporation by Shojiro Ishibashi

1940

1940

  • Bridgestone Yokohama Factory in Japan starts anti-vibration rubber manufacturing

1996

1996

  • Technical alliance signed between Bridgestone Japan and Sundaram Industries India

1999

1999

  • 1st Supply to MSIL from Gurgaon Plant (Sundaram Industries)

2008

2008

  • Shifted the plant operations from Gurgaon to Manesar IMT

2009

2009

  • Start of Bridgestone TVS (BSTVS), a Sundaram–Bridgestone joint venture

2010

2010

  • Chennai plant commences operation
  • Started business with Renault-Nissan

2011

2011

  • Entered into business with Honda

2012

2012

  • Bridgestone India Automotive (BSIA) announced

2013

2013

  • TS 16949:2009 Certification

2014

2014

  • Volkswagen Business [Qualified – VDA 6.3]
  • Started business with Daimler
  • Nominated from Isuzu India, Thailand
  • Received OHSAS 18001:2007 and ISO 14001:2004

2015

2015

  • Nominated from Tata Motors
  • Nominated from Ashok Leyland

2016

2016

  • Nominated from Tata Motors CV
  • Nominated as Tier 2 -> Mahindra and Ford projects

2017

2017

  • Nominated as Tier 2 -> Hyundai

2018

2018

  • IATF 16949:2016 certified

2019

2019

  • ISO 45001:2018 certified

2022

2022

  • Prospira Corporation, Japan & Prospira India Automotive (PSIA) is established
  • Engine Mount & Bush SOP started for Innova Hybrid

2023

2023

  • Nominated for TATA Harrier / Safari Engine Mount Business

2024

2024

  • Nominated for MSIL YED Business
  • Stellantis NSA audit completed

OUR HISTORY

Turning Visions Into Reality

Led by automotive & technology trendsetters, we’ve been creating an organisation that continues to challenge the status quo with its vision, commitment, and performance.
Ajay Sevekari
Managing Director
"We take immense pride in our ability to combine exceptional quality, innovation, and growth, serving society with our timeless products and solutions."
Shigeru-Kamifuku
Shigeru Kamifuku
Sr. VP, Manufacturing & QA
"Quality and precision are the pillars of our success. As leaders in anti-vibration and the broader automotive space, we prioritise safety, reliability, and innovation above all."
Tatsuki Maruyama
Tatsuki Maruyama
VP, Sales & Marketing
"Innovation and customer focus drive our success. As leaders in sales and marketing, we prioritize value, trust, and growth."
Naoki Maeda
VP, Technical
"Excellence is in our DNA. We stay ahead of automotive trends and developments, continuously improving our people, products, and processes."
Rakesh Jindal
SGM, Finance & IT
"We constantly innovate on the technological front and ensure to complement it with financial insights to deliver the ultimate value to our customers."
Madhu Subramani
SGM, HR & Admin
"Our people are our pride. We continually foster a culture defined by resilience, trust, and transparency, where every employee can thrive without limits."
N Muthuraj
SGM, Operations
"Our calibre to deliver unmatched operational efficiency, regardless of the complexity or scale of challenges, is the hallmark of our success."
S Muthukumar
GM, Purchase
"We are very meticulous about the raw materials we source for our products. Our procurement process is key to delivering the quality and value we’re known for."

Mission Statement

OUR GLOBAL PRESENCE

Shaping the Anti-Vibration Products (AVP) Industry Worldwide

Headquartered in Japan, Prospira is a renowned brand in the anti-vibration space catering to diverse global automotive customer base.

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